Sometimes you can spend days looking around for new music to post and come up with nothing. All recommendations, all emails, somehow fall flat. You go back, look at old stuff, try to get that spark re-lit. Then an old friend sends you a random email: “Hey, check this out. Think you’d like it.” And it all hits perfectly.
I won’t pretend to know anything about Woodkid. It’s probably laziness on my part, but any information seems superfluous to this incredible music video. Wonderfully shot, full of poignant, awe-inspiring visuals that are relatively simple in execution and complex in interpretation. We’ll see where the rest of the year takes us, but this is definitely my favorite video of the year so far.
This is, of course, to say nothing of the song itself. Grandiose in the biggest ways, it truly feels like a war song of the most majestic kind. Stomping drums and those horns just drive the song, all while Woodkid’s vocals smooth over it all. It’s an incredible track that’s perfectly executed. It’s got the kind of bombast I’d expect from someone like Kanye, without you know, everything else about Kanye.
Woodkid’s actually the musical pseudonym for the video’s director, Yoann Lemoine, who also directed Katy Perry’s “Teenage Dream” video and Taylor Swift’s “Back to December,” as well as several others. Cleary, Lemoine’s a very talented individual who knows how to handle a camera and a song.